A creative job needs a label for itself and a platform to showcase the output. In any vertical of design like Fashion, Interior, Jewellery and other Computer Aided designs it is essential to withstand the competition in the market and make a remarkable impact. If fashion designing is to be talked about, India’s Fashion Domain […]

The methods of visual merchandising have always been interesting and evolving. They prove that creative ideation and psychological conditioning has always been at the base of a successful strategy for harnessing a strong customer base. Visual merchandising is a pretty straightforward approach that invests highly in the obvious elements of influence; the senses. The psyche […]

Every garment is uniquely designed keeping the wearer in mind. But there are few fundamentals that set specific directions when it comes to designing. As a designer, you have to visualise how to apply these principles. The principles of fashion design include Unity, Balance, Proportion, Emphasis and Rhythm. Fashion design is an elaborate field of study that […]

Jeans are one of the most versatile outfits that have been reigning for decades now. Considered as a quintessential outfit, jeans have greatly evolved in the past few years. They are no more just a casual wear but have elevated to an everyday outfit. Imagine if you could wear an outfit that is creatively styled […]

Fashion design is gaining increasing popularity. June is one such month where the dog days of summer are at the cusp of pelting rains. Amidst this summer-monsoon transition, we take get-away trips with friends and family or just revamp the wardrobe to refresh ourselves. So, let’s steer away from the regular style and embrace this […]

Fashion tales excites all of us. How many of us love stories? I’m sure we all do. As children, we’ve grown up listening to all kinds of stories told by our parents and grandparents. How about a story from the book of Hamstech? Unlike your childhood stories which were more of fairy tales, stories from […]

In fashion designing, one comes to perform some activities that give the entire process of garment creation its meaning and purpose. For example, to extend a particular pattern across a larger variety of garment designs, one needs to figure out how the very same and specific pattern can be adapted to different sizes and shapes […]

Holiday fashion is a must to ace a stunning look and get some amazing pictures. Spice up your holidays by making your own smartwear from old clothes. Let’s crack the bubbles of wits to find some wonderful tricks for making holiday clothing. Here are a few tips to get you started: Hit the Beach in […]

Fashion illustration helps you to sketch your creative mind. Presenting a design idea is the basic step in realizing a garment design. The illustrations are the blueprint of a collection’s design that depict how the attire looks and the detailed features too. Making such illustrations is one of the first set of skills that a […]

Ritu Kumar, Sabyasachi Mukerji, Manish Malhotra, Neeta Lulla, the list is endless. All these are some of the biggest names in the fashion industry. Have you ever wondered what is so remarkable about their work? Designer Ritu Kumar is well-known for contemporary silhouettes and block printing while designer Neeta Lulla and Sabyasachi are known for […]