Fashion designing is all about seeing your concepts, designs and ideas come to life through all the hard work and efforts that you put in along the way. Every fashion designer/brand comes up with a new collection every fashion season. A lot of work goes into conceptualising, creating and delivering a collection that’s about newness and is familiar yet unique. Sometimes these new collections strike a chord with people and they end up loving it and other times these may not have the same effect.

The Fashion designing industry in the south has taken its own sweet time to bloom. There was a time when all the fashion trends would start in the northern states of India and by the time they reach the southern states, it’s already time for a new trend. But now the times have changed. In the past few years, we have had some amazing fashion designers starting their label’s in the south. They have established themselves here and nationally with their impeccable designs and amazing collections. Our fashion game has gotten better and improved tremendously over the years, thanks to these designers.

These fashion designers showcased their collection at the prestigious Lakme Fashion Week and left everybody mesmerized with their work. We are going to be introducing some of these celebrity fashion designers, who have made a mark for themselves and keep inspiring us every day to be better at what we do!

Also Read: WHAT IS FASHION DESIGNING?

Fashion Designer Shriya Som

Shriya Som is a couture and ready-to-wear designer label, started by fashion designer Shriya Bhupal. Her most recent Lakme Fashion Week collection was Summer/resort 2020 called Trouvaille. The collection was all about monochromatic hues of white, periwinkle, blue and baby pink. Shimmery fabrics, sequins, pleats, fabric textures and dramatic sleeves were some of the main aspects of this collection. Her collections usually boast of a dusty color palette that include pastel and dark shades of the color wheel. She stole our hearts with her dainty, shimmery, pastel lehengas and gave us major fringe fever with off shoulder fringe crop tops! We spot celebrities flaunting her creations from time to time, on several red carpet events and other public appearances. Fashion designer Shriya Bhupal has also been a costume designer for many Tollywood movies.

Anushree Reddy

The Anushree Reddy label is synonymous with ethereal lehengas that have intricate workmanship and appealing silhouettes. No wedding is complete without a lehenga and Anushree Reddy has them in abundance. Her designs are elegant and feminine, with beautiful motifs and detailing. Her half sarees and lehenga silhouettes are known for their deep cutwork necklines and dupattas with embroidery cutwork edges, which makes it all the more beautiful. Her colour palette is vibrant with all kinds of hues rankings from pretty pinks and pastels to royal violets and golden yellows. You could see celebrities opting for an Anushree Reddy lehenga for their big day. Her most recent Lakme Fashion Week collection was full of dainty organza, floral embroidery cutwork, low square necklines in all shades of nudes and pinks!

Gaurang Shah

Textile Maestro Gaurang Shah’s collection and signature designing style is all about making your woven dreams come true. His designs are woven by artisans from all across the country and are a reinvention of our heritage. Gaurang Shah is known for his beautiful and rich collection of hand-woven sarees that showcase workmanship from weavers belonging to different parts of the country. His collections are all ethnic wear with sarees taking the main stage. His 2020 Lakme Fashion Week collection called ‘Taramati’ brought together different weaving styles and fabrics like

• Kanchi Pattu
• Venkatagiri Silks
• Banarasi Silks and

If you are a saree lover like us, then Gaurang Shah’s collections will make you want to shop it all..

Archana Rao

The Archana Rao Label is minimal at its best with feminine accents and glass like fabrics that look dreamy. Her collections are very unconventional and are really one of a kind. She plays around with different fabric textures and surface techniques for her designs. All of her collections work on a story line with specific details and design concepts. She has showcased her collections many times at the Lakme Fashion Week and established her signature style in the fashion industry.

Also Read: FASHION DESIGNING EVENTS: FAMOUS ANNUAL EVENTS IN FASHION

Fashion Designer Jayanti Reddy

Jayanti Reddy’s designs are sure to give you all the royal fairy tale vibes. Her designs are an interesting mix of modern crop-top silhouettes paired with traditional skirts/lehengas. Her embroidery work is elaborate with bold motifs that are set in golden and silver zari work mainly. Jayanti Reddy’s heavy embroidered ethnic wear is perfect for wedding wear ensembles and will make you feel every bit like a royal bride! You can end your search for wedding wear with collections from Jayanti Reddy label.

Get an opportunity to showcase your collection by enrolling with Hamstech’s fashion design courses!